House of Doge Acquires Italian Football Club, a New Step in Crypto Integration in Sports

Bittime - House of Doge acquisition of Italian football club U.S. Triestina Calcio 1918. This move marks an important milestone in the relationship between the world of digital assets and traditional sports.

The move marks a major shift in how crypto companies are expanding their influence into the real sector.

By purchasing a majority stake in the club, which has been around since 1918, the House of Doge aims to demonstrate that digital assets can have a direct impact on real-world culture and economics.

What is House of Doge?

House of Doge is the corporate wing of the Dogecoin Foundation, the organization that is the driving force behind the Dogecoin cryptocurrency.

Unlike the meme image attached to Dogecoin, House of Doge is taking serious steps in bringing blockchain innovation to the traditional sector.

With this strategic move, they are trying to bridge two worlds, the decentralized digital world and the sports industry that has been established for decades.

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The Purpose Behind the Acquisition

Through this acquisition, House of Doge aims to demonstrate that crypto technology can deliver real value. Italian Serie C club U.S. Triestina Calcio 1918 will be a pilot project implementing crypto-based payments for tickets and official merchandise.

Additionally, the integration of blockchain technology will allow club fans to engage more actively through a digital loyalty system and potential future token ownership.

House of Doge CEO Marco Margiotta said the investment is a way to demonstrate that digital assets can create real value, culture, and sustainable passion.

He also emphasized that football is the perfect stage to demonstrate how decentralized communities can have a positive impact on the real world.

Collaboration with Brag House Holdings

This acquisition was carried out together Brag House Holdings, House of Doge's public merger partner. Brag House provides a public company structure that allows the club purchase process to be conducted in a transparent and regulated manner.

The two are currently building an ecosystem that unites the worlds of gaming, fans, and blockchain in one place. With this collaboration, Brag House and House of Doge aim to create a new experience that connects the digital community with real-world sports fans.

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Crypto and Football’s Closer Integration

House of Doge's move reinforces a global trend of the crypto industry increasingly entering the world of sports. Major clubs are now using blockchain technology for sponsorships, fan voting systems, and even token-based loyalty programs.

By 2025, Tether is expected to increase its ownership in Juventus F.C. to over 10 percent. Meanwhile, Bitpanda has partnered with Arsenal and Paris Saint-Germain to expand its blockchain-based rewards system.

Meanwhile, Socios.com continues to strengthen its partnerships with major clubs such as FC Barcelona and Inter Milan to increase fan engagement worldwide.

With House of Doge joining the ranks of sports industry players, the integration between digital assets and sports is now even more real.

This shows that the crypto sector is starting to shift from being just an experimental project to becoming part of a scalable and regulated global economic ecosystem.

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Challenges and Opportunities Ahead

While this move has been widely praised, challenges remain. The stock price of Brag House Holdings, House of Doge's merger partner, has seen a sharp decline since early 2025.

Meanwhile, Dogecoin itself is still fluctuating, hovering around $0.20, down about 25 percent in the past month.

However, despite this volatility, many analysts believe that House of Doge's move is a long-term strategy to strengthen Dogecoin's legitimacy as an asset with real-world applications.

If the integration between blockchain and football is successful, it is not impossible that this step will pave the way for more crypto companies to enter the sports and entertainment sector in the future.

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FAQ

Who is House of DOGE?

House of Doge is the corporate arm ofDogecoin Foundation. The goal is to penetrate Wall Street and increase token adoptionDogecoinin traditional trade.

Who is the CEO of House of DOGE?

The CEO of the House of Doge isMarco Margiotta.

What is the future of House of DOGE?

The majority of the company's new shares will be issued to current House of Doge ordinary shareholders, makingHouse of Doge as majority shareholder from the Company (following the proposed transaction which is expected to close in early 2026).

Will DOGE reach 1 dollar by 2025?

Not necessarily $1, but an upward trend Dogecoin demonstrates the potential to achieve $0.45–$0.50 by the end of Q2 2025. Continued accumulation and increased liquidity could push DOGE towards $0.60–$0.65 mid-year.