Tether’s $1 Billion Acquisition of Juventus: Crypto’s Bold Move into the Number 1 Sports Industry

On December 13, 2025, Tether, one of the largest crypto companies, announced its ambitious plan to acquire the Italian football club Juventus with an offer of $1 billion.

This move marks a shift for crypto into the traditional sports industry, which has long been dominated by family conglomerates and traditional investments. If this deal goes through, it will be a significant milestone, marking the first acquisition of a major sports club by a crypto company.

Juventus, which has been controlled by the Agnelli family for over 100 years, is now at a crossroads, heading towards a more modern and global future.

Tether Aims for Control of Juventus

Tether has made a binding offer to Exor, the parent company of the Agnelli family, which currently owns 65.4% of Juventus shares. This offer marks the end of over a century of the Agnelli family's control over the club.

Tether also plans to buy the remaining shares at the same price after receiving regulatory approval.

The main goal of this acquisition is to secure majority control of the club, while ensuring a transparent process for other shareholders. This move shows how crypto is beginning to take a larger role in the world of sports investment.

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Strong Market Reaction and Further Investments

After Tether's announcement, Juventus' stock jumped by 30%, reflecting market optimism about the acquisition.

Additionally, Tether plans to invest up to €1 billion further in Juventus, which will be used for the club's long-term development, such as infrastructure upgrades and team development.

This also demonstrates Tether's commitment to diversifying its portfolio, not only relying on the stability of stablecoins but also focusing on broader real-world businesses.

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Why Juventus is Important for Tether?

For Tether, Juventus is not just an ordinary football club, but also a global brand with strong commercial and sporting value. Tether's CEO, Paolo Ardoino, stated that this acquisition reflects the company's commitment to serious long-term investments.

Juventus represents a huge potential in the sports and business world, with a massive global audience. Tether hopes to bring blockchain and crypto technology even further into the traditional sports industry, showcasing how the digital and physical worlds are becoming increasingly connected.

Conclusion

Tether has boldly entered the traditional sports world with the acquisition of Juventus, a football club with a long history and major influence in the sports world. This step not only shows the growing role of crypto in the future of global sports but also presents great opportunities for the further development of blockchain technology in this sector.

Will this acquisition open the door for more crypto companies to get involved in traditional sports? Only time will tell.

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FAQ

Can Tether Really Buy Juventus?

Tether has made a binding offer and is awaiting regulatory approval to acquire the majority shares of the club.

Will Tether Invest More Funds in the Club?

Yes, Tether plans to invest up to €1 billion further in Juventus for its long-term development.

How Did the Market Respond to Tether's Offer?

The market reacted positively with a 30% jump in Juventus' stock after the acquisition announcement.

Will Tether Face Regulatory Issues in Buying Juventus?

Currently, Tether is awaiting regulatory approval to finalize the transaction.

Why Are Crypto Companies Investing in Traditional Sports?

Crypto brings innovation and opportunities to connect the digital world with traditional industries, such as sports, which have a global audience.