List of Stocks with Potential Profits During the 2026 World Cup

The 2026 FIFA World Cup is not only the world's biggest sporting event, but also has the potential to be an economic catalyst for various business sectors.

The tournament, which will be held in the United States, Canada and Mexico, is expected to attract millions of tourists and generate billions of dollars in economic activity.

For investors, the question is not only who will lift the world championship trophy, but also which companies have the potential to enjoy a surge in revenue during the tournament.

From digital payment companies and official FIFA sponsors to hotels and airlines, everyone has the opportunity to benefit directly and indirectly from the increase in global consumption activity.

Key Points

• Visa, Coca-Cola, and Adidas are among the global stocks that could potentially benefit from the 2026 World Cup.

• Hotels, Airbnb, and airlines can enjoy a surge in tourists during the tournament.

• Indonesian media, retail, and consumer issuers have the potential to experience indirect positive effects.

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Visa Potentially Enjoys Millions of Payment Transactions During Tournament

One of the stocks most often cited as a beneficiary of the World Cup is Visa.

The digital payments company has long been an official partner of FIFA and has direct exposure to the increase in tourist transactions during the tournament.

Every time the World Cup is held, millions of visitors pay for match tickets, hotels, transportation, food, and even souvenir shopping.

The higher the economic activity that occurs during the tournament, the greater the potential increase in transaction volume processed by Visa.

For investors, the advantage of Visa is that the benefits obtained do not depend on which team wins.

As long as transaction activity increases, the company still has the opportunity to make a profit.

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Coca-Cola and Adidas Gain Exposure to a Global Audience of Billions

The World Cup is one of the events with the largest number of viewers in the world.

Therefore, FIFA's official sponsors are usually one of the corporate groups that benefit the most from a marketing perspective.

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Coca-Cola and Adidas are among the companies that have long relationships with FIFA.

During the tournament, both companies have the potential to gain brand exposure to billions of viewers across multiple countries.

For Coca-Cola, this momentum can help drive sales of beverage products during various World Cup-related events.

Meanwhile, Adidas has the opportunity to increase sales of jerseys, sports equipment and officially licensed products related to the tournament.

However, investors need to consider that some of these benefits may already be reflected in market expectations before the tournament begins.

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Marriott, Hilton, and Airbnb Could Benefit from the Surge in Travel

The hospitality sector is one of the most direct beneficiaries of the World Cup.

Millions of visitors arriving in host cities will require accommodations for several days to weeks. This situation has the potential to increase hotel occupancy rates and room rates at various venues.

Some names often associated with this opportunity include:

• Marriott International

• Hilton Worldwide

• Airbnb

If tourist numbers meet or exceed projections, these companies could potentially enjoy increased revenue during the tournament period.

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Airlines and Transportation Potentially See Increased Travel Demand

Besides hotels, the transportation sector also has the potential to be a winner.

Tourists coming from various countries will use international and domestic flights to move between cities hosting the matches.

Companies such as:

• United Airlines

• Delta Air Lines

• Air Canada

potentially benefit from increased passenger numbers during the World Cup period.

However, investors also need to pay attention to operational cost factors, especially fuel prices, which can affect airline profitability even if passenger volumes increase.

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Dozens of Indonesian Issuers Could Be Indirectly Affected by World Cup Fever

According to a CNBC Indonesia report, a number of domestic issuers have the potential to indirectly benefit from increased public enthusiasm for the 2026 World Cup.

Sectors that have the potential to be positively impacted include:

• Media and broadcasting

• Advertising

• Retail

• Food and drinks

• Consumer goods

Increased activity watching matches usually encourages consumption of food, drinks, data packages, and even shopping for promotional products related to football.

While the impact may not be as significant as that of global companies directly involved with FIFA, the positive sentiment towards these sectors is still worth investors' attention.

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The 2026 World Cup Is a Short-Term Catalyst, Not a Reason to Buy Stocks Without Analysis

Investors need to understand that not all stocks related to the World Cup will automatically rise.

In many cases, the market anticipates the positive impact of an event long before the event takes place.

As a result, some of the potential profit may already be reflected in the stock price before the first game is played.

Therefore, the World Cup should be viewed as an additional catalyst, not the primary reason to buy stocks.

Factors such as earnings growth, valuation, cash flow, competitive position, and long-term business prospects should remain primary considerations.

Conclusion: Not All World Cup-Related Stocks Will Be Winners

The 2026 World Cup has the potential to create attractive investment opportunities across a wide range of sectors.

Visa has a direct link to increased payment transactions, Coca-Cola and Adidas gain significant global exposure, while hotels and airlines potentially enjoy a surge in demand from millions of travelers.

In Indonesia, a number of media, consumer, and retail issuers also have the potential to indirectly benefit from increased economic activity during the tournament.

But as with any investment theme, investors need to distinguish between opportunity and certainty.

The World Cup can be a positive catalyst, but company fundamentals remain the primary factor determining long-term stock performance.

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FAQ

What stocks have the potential to benefit from the 2026 World Cup?

Visa, Coca-Cola, Adidas, Marriott, Hilton, Airbnb, and a number of airlines.

Why does Visa benefit from the World Cup?

Due to increased payment transactions from tourists and tournament visitors.

Can hotel stocks benefit?

Yes, due to the increasing demand for accommodation in host cities.

Are there any Indonesian issuers that benefit?

Several media, retail, and consumer goods issuers have the potential to benefit indirectly.

Is the World Cup enough reason to buy stocks?

No. Investors still need to consider the company's fundamentals and valuation.