Treasury Companies' Bitcoin Selloff Lasts 3 Weeks Non-Stop — What Does It Mean?
2026-02-24
Bittime - PhenomenonBTC3-week selling streak from a number of companiestreasuryBitcoin is sparking new concerns in the crypto market. The consistent corporate Bitcoin sell-off for three consecutive weeks raises a major question: is this a sign of long-term weakness, or simply a restructuring of financial strategies?
In recent years, public companies and large institutions have embraced Bitcoin as an alternative treasury asset. However, when massive corporate Bitcoin sales occur, the market immediately responds with volatility and increased selling pressure.
So, what is the real meaning behind this selling streak?
Key Takeaways
- Corporate Bitcoin sell-offs for three consecutive weeks have increased short-term selling pressure, but do not necessarily signal a long-term bearish trend.
- Bitcoin treasury companies generally sell BTC for liquidity management and portfolio rebalancing, not necessarily due to a loss of confidence in the asset.
- BTC's selling streak history shows that institutional distribution phases are often followed by consolidation, before the market finds its next direction.
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Why Are Bitcoin Treasury Companies Selling?

Sumber: istock
There are several key factors driving corporate Bitcoin sell-offs:
1. Risk and Liquidity Management
Companies holding BTC on their balance sheets still have operational obligations. When macroeconomic conditions deteriorate or liquidity needs increase, Bitcoin becomes one of the assets that can be quickly liquidated.
READ ALSO:Bitcoin Price Prediction for February 24, 2026
2. Portfolio Rebalancing
Some Bitcoin treasury companies employ a rebalancing strategy. If the BTC price has risen significantly in the past, they may realize profits to maintain a stable asset ratio.
3. Regulatory and Audit Pressure
Changes in accounting standards or regulations may encourage companies to reduce their exposure to crypto assets for the sake of financial reporting stability.
BTC's selling streak history shows that corporate selling doesn't always mean permanent bearish sentiment. In some previous cases, the market actually recovered after the institutional distribution phase ended.
Impact on Bitcoin Selling Pressure
When corporate Bitcoin sell-offs occurred for three consecutive weeks, the impact was felt on several fronts:
- Increasing BTC supply in the spot market
- Short-term negative sentiment
- Potential price decline due to retail panic selling
However, it's important to note that corporate Bitcoin sales volumes are often smaller than the total daily global BTC trading volume. This means that their psychological impact can sometimes outweigh their fundamental impact.
Retail investors tend to view large companies' moves as "smart money signals." This is what increases Bitcoin's short-term selling pressure.
Is This a Long-Term Bearish Signal?
Not necessarily.
In BTC's previous selling streak history, there is an interesting pattern:
- Corporate sell-offs often occur before the consolidation phase.
- After the distribution is complete, the BTC price often finds new support levels.
- Bitcoin's macro cycle remains influenced by global factors such as interest rates and dollar liquidity.
If the sell-off is for cash management purposes, rather than a loss of confidence in BTC, then the impact is likely to be temporary.
Conversely, if Bitcoin treasury companies collectively reduce exposure due to a fundamental change in Bitcoin, that could be a more serious signal.
What Should Investors Pay Attention to?
Some important indicators to monitor this development:
- Did the selling streak stop or continue for more than 3 weeks?
- Changes in BTC ownership in public company quarterly financial reports
- On-chain data related to BTC transfers from institutional wallets
- Derivatives market reaction (funding rate and open interest)
Investors need to distinguish between tactical selling and long-term strategic changes.
READ ALSO:How to Buy Bitcoin Safely and Cheaply in Indonesia
Conclusion
The three-week non-stop sell-off of Bitcoin by Treasury companies has indeed increased selling pressure and triggered volatility. However, this phenomenon does not automatically indicate a long-term bearish trend.
History shows that corporate Bitcoin sales are often part of a risk management strategy, not a signal of total capitulation. For investors, understanding the macro context and fundamental data is far more important than simply reacting to headlines.
The crypto market continues to move in cycles, and this 3-week selling streak could be a consolidation phase before the next move.
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FAQ
Does corporate Bitcoin selling always have a negative impact on the price?
Not always. The impact is often short-term and more influenced by sentiment.
What is a Bitcoin treasury company?
Companies that hold Bitcoin as part of their cash reserves or financial strategy.
Has a 3 week selling streak ever happened before?
Yes, in the history of BTC selling streaks, gradual institutional selling has occurred without triggering a long bearish trend.
How to find out which companies are selling BTC?
Usually through public financial reports or official company announcements.
Is this the right time to buy Bitcoin?
Investment decisions should take into account a comprehensive analysis of personal risk and market conditions.
Disclaimer: The views expressed belong exclusively to the author and do not reflect the views of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.



