4 Promising Business Opportunities in Samarinda to Try

Samarinda, the capital of East Kalimantan, is now in the spotlight due to its rapid economic growth.

As a supporting city for the Ibu Kota Nusantara (IKN), Samarinda offers significant potential for various business sectors. From traditional culinary delights to modern businesses, the city offers ample opportunities for anyone willing to try.

This article will review the four most promising business opportunities in Samarinda, complete with brief tips for getting started.

Samarinda: A Strategic Place for Business

With its strategic position and high development flow, Samarinda has become a very potential city for entrepreneurs and investors.

Population growth, increasing purchasing power, and the city's role as the gateway to East Kalimantan have created ever-increasing demand across various sectors.

This is what makes Samarinda one of the cities with the best business opportunities in eastern Indonesia.

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4 Business Opportunities in Samarinda

So, here are the 4 business opportunities in Samarinda that you can try:

1. Typical Kalimantan Culinary Business

Samarinda's culinary scene has its own unique appeal. From Samarinda yellow rice and amplang (rice cakes), to processed river fish, all have a wide market among both locals and tourists.

Entrepreneurs can develop culinary businesses with various concepts, such as specialty restaurants, modern cafes with a local feel, and online businesses through delivery services.

Combining regional flavors with contemporary concepts will make culinary products more easily accepted by the market, especially the younger generation.

2. Property and Rental Business

Samarinda's population growth and proximity to the IKN have led to a continued increase in housing needs.

Rental businesses, boarding houses, and even simple apartments offer promising opportunities. Rising property prices are also attracting many investors to this sector.

Additionally, profits from the property business can be used for other investments as a diversification strategy, for example, investing in digital financial instruments like crypto assets to maintain healthy cash flow while preserving asset value in the long term.

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3. Transportation Services Business

Samarinda's high level of mobility creates a significant demand for transportation services. Car rentals, online motorcycle taxis, and even intercity travel services have a large market.

Furthermore, Samarinda is a major access point to various regions in East Kalimantan. Businesses can target project workers and tourists heading to the capital city by providing comfortable fleets and reliable service.

By following infrastructure developments, the transportation business in Samarinda city has bright prospects for growth.

4. Retail and MSME Business

Retail and MSMEs in Samarinda are very diverse, ranging from minimarkets, building materials stores, to local fashion.

Consumer demand is increasing, especially with the support of local government programs that encourage the growth of MSMEs. MSMEs can also leverage new financial technologies to strengthen their competitiveness.

With good financial management, retail entrepreneurs can allocate part of their profits for long-term investments to keep their business stable and ready to grow.

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Conclusion

Those are 4 business opportunities in Samarinda that you can try. Samarinda is a city rich in business opportunities thanks to its economic growth and strategic position.

The four business opportunities above, typical Kalimantan culinary, property and rental businesses, transportation services, and retail and MSMEs, have bright prospects.

With the right strategy and the use of modern financial technology, this business opportunity can become a stable and sustainable source of income.

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FAQ

What are the 4 promising business opportunities in Samarinda?

Typical Kalimantan culinary businesses, property and rental businesses, transportation services, as well as retail and MSME businesses.

Why is the culinary business in Samarinda attractive?

Because Samarinda's culinary specialties are in demand by local people and tourists, the market continues to grow.

What makes the property sector in Samarinda potential?

Population growth and proximity to the IKN are driving increasing demand for housing.

Are transportation services in Samarinda prospective?

Yes, Samarinda's high level of public mobility and strategic location make this sector a large market.

How can MSMEs in Samarinda grow faster?

With product innovation, good financial management, and utilizing new technology to expand the market and maintain business stability.