GoPro Stock Explodes After Being Bought by YouTuber, Here's Why

GoPro (GPRO) stock surged up to 46% overnight, even though its performance for the year is still down 57%. The trigger is a name rarely seen in investor reports: Markiplier, a gaming YouTuber who has also become a film director, is now officially GoPro's largest shareholder with an 8.5% stake in Class A shares.

The news of Markiplier buying GoPro shares was first reported by Bloomberg on Monday (Aug 31), and immediately triggered a surge in trading volume up to 20 times the average of the previous five sessions.

He is recorded holding 13.5 million shares, worth approximately US$18.4 million at the closing price — but he emphasizes his position is purely as a passive investor, not an activist shareholder eyeing a board seat.

Key Takeaways

• GoPro stock surged up to 46% (and rose further in after-hours trading) after Markiplier revealed an 8.5% Class A stake, making him the single largest shareholder.
• Markiplier is a passive investor — voting power remains with founder Nick Woodman through GoPro's dual-class share structure.
• This rally comes amid GoPro's still fragile fundamentals: going concern status, Nasdaq delisting warning, and a 23% workforce reduction this year.

Markiplier Becomes GoPro's Largest Shareholder — How?

Based on a Schedule 13G filing with the SEC, Markiplier's ownership in GoPro actually took place on July 13, 2026, but was only disclosed to the public on August 20, 2026.

With 8.5% of Class A shares, his position makes him GoPro's single largest shareholder — surpassing other institutional investors like BlackRock, which had earlier announced a 6.4% holding in a separate filing in late July.

There is one important detail that makes the status of "largest shareholder" something that needs to be understood more deeply: GoPro has a dual-class share structure. One Class B share equals 10 votes, while one Class A share equals only 1 vote.

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This means that although Markiplier is ahead in economic ownership, voting control of the company remains with founder Nick Woodman, who holds about 63% of voting rights through his family trust, which holds nearly 25 million Class B shares.

TS2.tech noted that the surge in GPRO stock was also accompanied by massive trading volume: 142.5 million shares changed hands in a single day, 20.4 times the average of the previous five sessions and 10.6 times the total shares held by Markiplier himself.

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GoPro stock price today. Source: TradingView

The Personal Reason Behind Markiplier's Investment in GoPro Stock

Unlike institutional investors in general, Markiplier's reason for investing in GoPro stock is quite personal. Mark Fischbach — Markiplier's real name — said he felt GPRO stock was undervalued and wanted the company whose products he has used for years to survive.

His interest grew stronger after he had the opportunity to try the Mission 1 Pro ILS, GoPro's latest mini cinema camera. He had tried to see the camera directly at the NAB show last April, but was denied access. According to PetaPixel, he kept chasing information about the product until he was finally invited directly to GoPro's office in California.

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Markiplier is not new to the world of creative investing. This year he also ventured into filmmaking through the horror film Iron Lung, which grossed more than US$50 million at the box office from a budget of just US$3 million — distributed by himself, which is quite unusual for a YouTube creator.

He is also recorded as investing in Strada, a company providing large file sharing tools specifically for filmmakers, so his investment pattern in GoPro aligns with his increasingly serious interest in film production.

GoPro Stock Rally vs. Still Fragile Fundamentals

This surge in GoPro stock needs to be seen in balance, because the company's actual fundamentals are still far from good. According to a report from Yahoo Finance/247wallst, GoPro has officially stated substantial doubt about its ability to survive for the next 12 months — a statement even signed by its auditor, PwC.

Some other pressure signals still looming over GoPro:

• Nasdaq delisting warning since July 21, 2026, because the stock price has remained below US$1 for 30 consecutive trading days, with a 180-day grace period to recover.
• 23% global workforce reduction this year as part of cost efficiency measures.
• Q2 2026 revenue dropped 31% to US$105 million, with a net loss of US$51 million and cash remaining at only US$27.3 million.
• A global memory chip shortage crisis that has increased component costs, plus non-cancelable purchase commitments worth US$24.5 million, further burdening cash flow.
• CEO Nick Woodman even "loaned" about US$20 million to his own company through share purchases.

One positive side worth noting: revenue from subscriptions and services actually rose 11% to US$29 million, now contributing 28% of total quarterly revenue — the only segment that grew amid camera sales pressure.

Analyst 247wallst highlighted GoPro's position, which is outscaled by competitors like Sony (dominant in the imaging sensor supply chain) and Garmin (dominant in outdoor devices). The rally triggered by a big name like Markiplier is seen as temporary investor sentiment, not a structural solution to the cash burn and going concern issues still haunting GoPro.

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Conclusion

The surge in GoPro stock triggered by Markiplier shows just how powerful investor sentiment can be for micro-cap stocks, especially when a popular figure is directly involved. But behind the euphoria of the price increase, GoPro's fundamentals are still shrouded in serious risks — ranging from going concern status, Nasdaq delisting threats, to dwindling cash flow.

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FAQ

Why did GoPro stock soar so dramatically? 

GoPro stock surged after YouTuber Markiplier revealed an 8.5% stake in Class A shares via an SEC filing, making him the single largest shareholder. The surge was accompanied by trading volume that skyrocketed to 20 times the daily average.

What percentage of GoPro shares does Markiplier own? 

Markiplier owns 8.5% of GoPro's Class A shares, equivalent to 13.5 million shares worth approximately US$18.4 million. This ownership has been in place since July 13, 2026, but was only disclosed to the public on August 20, 2026.

Does Markiplier have control over GoPro? 

No. Markiplier is a passive investor, and due to GoPro's dual-class share structure, the majority voting control remains with founder Nick Woodman through his Class B share ownership.

What is GoPro's current financial condition? 

GoPro has stated going concern status, received a Nasdaq delisting warning, and recorded a net loss of US$51 million in Q2 2026. The company has also laid off 23% of its workforce this year.

Why did Markiplier buy GoPro stock? 

Markiplier stated he felt GoPro stock was undervalued and wanted the company whose products he uses for filming to survive. His interest was also sparked by GoPro's latest mini cinema camera, the Mission 1 Pro ILS.